This billboard went up near Times Square recently. It shows Charles Phillips and YaVaughnie Wilkins—a couple of ordinary people—and directs you to visit their website, which is full of photos of them. Why?

Here is Charles.

Here is YaVaughnie.

They come from California. YaVaughnie went to SF State. She also went to NYU, and votes Democratic. They both love karaoke.

And yet: none of this explains what possessed the couple to erect a gigantic billboard on 49th St. and 7th Avenue (recently—our tipster says it "definitely wasn't there last week"). Nor does it explain why anyone, anywhere, would pay for a huge billboard featuring the comically long URL of a website containing only their own very personal vacation photos, old scraps of writing, and many recorded karaoke songs. A grand marriage proposal? A way to blow a sudden windfall? Pure narcissism? None is a totally satisfying explanation.

We emailed them to ask what the deal is. In the meantime, your guess is as good as ours. God forbid this is a "trend."