OK! magazine wanted to drum up sales with this cover about Jessica Simpson's weight loss. When Us Weekly ran the same basic cover, it was their best-selling cover of 2007 — the same year, incidentally, OK! found Jessica's "new" body.

The cover is a before/after spread, tied to a story about how Simpson has "already peeled off 10 pounds in 10 days" (last time around, Us had her losing "20 pounds in two months"). Their "Before!" picture is from a couple weeks after Simpson's infamous chili cookoff pics surfaced and ex-boyfriend Tony Romo took her to the Waverly Inn for Valentine's Day:

Click for larger images

Now, OK! hasn't laid eyes on the allegedly svelte Jessica Simpson, that's just what "sources" told them. So to illustrate Simpon's purported weight loss, it went to the photo archives and found a picture of her jogging on the set of Major Movie Star in September 2007, more than a year before, we'd point out, the picture labeled with the big "BEFORE!" caption:

It would appear the cash-bleeding celebrity weekly really is done paying for fresh art.