If failing print publications go online-only, what can struggling websites do, short of closing? Turn into microblogs, naturally. It seems to be working for AdWeak, the advertising world's own Onion.

The satirical publication has done websites, a blog — and now it's moved to Twitter, per a recent editor's note. The transition would seem to be a success — updates have been much more frequent since the posts started appearing on the microblogging service; AdRants proclaimed that the site had "returned triumphantly."

One could imagine this sort of thing happening to one of those websites that used to be an actual big-time newspaper, except that such a thing is almost too sad to contemplate.

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