Dov Carney is an entrepreneur who takes "classic, everyday American items" like t-shirts and "makes them sensual." Now he's determined, in this hilarious parody video anyway, to make middle America sexy, just as he did with "skinny dork" hipsters.

Arguably the best part of this video, written and directed by Todd Bieber at UCB, has to be when the guy playing Dov has one of his model's posing in an awkward position and he leans in to whisper, "I want you know that you can trust me." It's funny because that very line has probably come out of Charney's mouth in the same situation hundreds of times.

via YouTube