NBC went and sold the most blatant product placement in TV history in its show Chuck, and what do you know, it worked! Not for Chuck; that shit is getting canceled. But for Subway, yes!

Like you, Wendy Farrington is a big fan of Chuck and sorry that it's probably getting canceled, so she's taken to the internet with a grassroots campaign to save the show—by eating Subway sandwiches!

"As a non-Nielsen viewer, I feel the most effective means of making an impact is to wield my consumer power in a way that NBC and their sponsors will be able to measure," Ms. Farrington wrote, noting Subway's support of "Chuck." "To demonstrate my gratitude to that franchise for their support of Chuck, I'm pitching a 'Finale & FOOTLONG' campaign to all the Chuck forums and boards."

Ms. Farrington also announced she was pitching "key TV critics who've been supportive of Chuck."

And Subway of course is all like "HEH, yes, buy our sandwiches, it'll be good for your show, or whatever, sure, just buy those sandwiches. We love that show, Charles, or whatever." And then this secret info leaked out, which is disturbing:

Subway has "a few folks we work with in Hollywood who we consider our secret weapons." He declined to name them, "because we prefer that they remain secret."

I'm guessing that one of them is the guy from Chuck.
[Ad Age, Previously]