Shocker: PepsiCo hired the profound geniuses behind the Breathtaking, universe-shifting multimillion-dollar tweaking of the Pepsi logo to redesign Tropicana's packaging. It was a complete and utter failure! Yet another reason "rebranding" is dumb:
Remember the old Tropicana logo, which was perfectly fine?
And then all their customers complained about it and Tropicana realized that their juice now looked like every anonymous house brand in America so they're changing it back. "Rebranding" is a stupid idea about 90% of the time, the end. [NYT. Pic: Flickr]