Retarded but well-meaning lettuce group PETA doesn't even make ads to actually run on TV; they make ads to be rejected by TV networks, which gets them lots of sweet free publicity, like this.

This is their "Super Bowl ad" this year. It was rejected, of course, but you can watch it online here and elsewhere, because, let's face it, PETA has the PR game nailed, like a chicken to a board. The only question is whether it's sexier than this old French fruit sex ad. No it's not. [Copyranter at Animal NY]