The media's most fervid Twitter users have a style: simultaneously vain and self-deprecating. It's like they don't even realize they're microcelebrities! Witness how unaware they are of their self-awareness:

Time writer Karen Tumulty fumed at the stultifying media elite.

Guardian writer Bobbie Johnson thought about adding to his film collection.

New York editor Jessica Coen promoted a new diet.

New York Times gadget columnist David Pogue tweeted to his tweeps — "Twitter peeps," get it? — about how he planned to talk about Twitter on Twitter, which is the best reason to use Twitter.

BusinessWeek's Spencer Ante saw someone famous.

Anyone else's tweets we should keep an eye on? Send us their username.