This image was lost some time after publication.

The GM Building may not be the GM Building for much longer. Naming rights are up for grabs now that the automaker has gone bankrupt. And it's quite an opportunity: "This is the first time since 1968, when General Motors completed construction of the 50-story tower at 767 Fifth Avenue, that the rights to dub perhaps the single most coveted skyscraper in the country—on Fifth Avenue, above the Apple cube, across from the Plaza and Central Park, in the center of what is arguably the country's, if not the world's, most glamorous shopping district—are available." Let's all hope that existing tenant Apple swoops in and lands the deal. Otherwise, the building named after a bankrupt automaker could go back to looking like this, which wouldn't be an improvement at all, now would it? [NYO]