Do you remember Citigroup's "Live Richly" ad campaign from a few years ago? The bank spent more than $100 million plastering American cities with various cheeky sayings from 2001 to 2005. When the campaign was first introduced, it was during the mini-recession of 2001, and since Citi's existence wasn't threatened during that particular downturn, the bank managed to find some humor in the fact many Americans had lost their jobs or weren't earning as much as they had in the past. If you look back at them now, though, you'll see that they contain lots of useful advice for the 53,000 people who have been laid off by the bank over the past year ("Make ends meet. Bend down and touch your toes"), as well as the Citi employees who have managed to hang on, but who won't be collecting fat bonuses now that the federal government owns a third of the bank ("Go on a spending diet, but don't forget to sneak a little dessert"). Click here to experience the irony in all its embarrassing glory.