How To Eat Now That You're Poor
Now that the wizards of Wall Street have destroyed all hope for your future economic security, it's time to start eating like a pauper! That's the new ad strategy that our nation's largest food companies are pursuing, reasoning that the fancy Pepperidge Farm cookies and "vegetables" are going to be the first thing that shoppers slash from their budgets in these lean times. Why not try some grilled cheese and tomato soup? Shiny apples for a nickel! But this nutritional depression has an upside: Hey, Kool-Aid! Among the products that are getting a new marketing push since the financial apocalypse: Cereal, soup, milk, and "single serve frozen dinners." Don't forget the ramen noodles and berries foraged from the forest! And also:
Kraft Foods Inc. has begun advertising its Kool-Aid powdered beverages on national radio for the first time in 11 years... "Food companies will be careful to shift consumers to products that are still high margin," says Robert Moskow, an analyst with Credit Suisse. "Powdered Kool-Aid beverages are one of the most profitable food products in history."
If it took a complete meltdown of America's economy to resurrect Kool-Aid radio ads, well by god, we will support it. [WSJ]