There are some things men are just better at. Like... weightlifting, lying, driving, and naming websites! Hate to sell out my gender, but they leave me no choice. WowOwow? It stands for Women on the Web. Yeah. Jezebel? Too tarty and conflicted. Arianna Huffington did a decent job with the Huffington Post, but all she did was use her own name. And now, the name of Gwyneth Paltrow's new lifestyle website? I know, sounds gross, right? Which bodily fluid does it remind you of? (Tagline: "Nourish the inner aspect.")

"While still minimal, the website includes a newsletter signup and a first person essay from Paltrow, a married mother of two, about what matters to her. It also features yet-to-be-filled sections called "Make," "Go," "Get," "Do," "Be," and "See."