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The canned marketing script says, "Oracle Beehive provides a complete range of collaboration services including conferencing, instant messaging, email, calendar, and team workspaces." Translation: It's a competitor for Microsoft Sharepoint. More cynically: Oh boy, an Oracle wiki. Beehive's unveiling was supposed to kick off this week's 45,000-attendee Oracle OpenWorld conference in San Francisco with a bang. But attendees blogging and tweeting the event were just not impressed."Not a lot new really," tweeted a conference-goer. "Beehive demo isn't that great — hard to follow the screens" an Oracle employee helpfully typed. Oracle's bigger-than-Larry-Ellison's-yacht PR machine wants me to blog that "customers and partners are buzzing about Beehive." It's a phony press-release story, for which they've helpfully provided a Google News-friendly headline and a geekbait mention of the European Space Agency. In reality, the online silence about Beehive has been conspicuous. I'm serious: Larry, get your buddy Steve Jobs to help with your next launch. (Photo by AP/Ben Margot)