Employees of Fox Entertainment Group, the News Corp. entity which includes most of the media conglomerates U.S. arms, recently got a peppy letter from septuagenarian CEO Rupert Murdoch and COO Peter Chernin. After lavishing Fox's movie and television units with praise — "record market share," "double digit profit growth," "critically acclaimed releases," Murdoch finishes the letter with this tepid phrase:
... finally our digital efforts at Fox Interactive media are paying off with continued success of MySpace and the other FIM portfolio businesses.
If MySpace were actually successful in Murdoch's eyes, don't you think he'd have found some suitable piece of hyperbole? Inspect the letter for yourself: