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Don't call it an app store — it's an open content distribution system. Android Market will be Google's version of the iPhone App Store. A PR-speak description of the site emphasizes that posting apps for sale will be a lot like uploading videos to YouTube. But with iPhone app developers already posing as punk-rock heroes, how much more developer-friendly does Google really need to be?A screenshot from the not-yet-launched store seems designed to appeal to wonky coders, not the mass market of non-technical buyers Google will need to attract. My guess: Google will fall all over themselves insisting it's all about developers and Freedom, until the store is ready for launch. Then they'll shove ZeDev Tools and Murderdrome aside for Bingo and FlipBook. At least with a YouTube-like rating system, there's a chance of surprise hits that aren't chosen by app store curators with a canned idea of what a smartphone is for.