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The Hype Machine is cool even if you aren't. The music startup seems really simple: index MP3s linked from popular music blogs and make them easy to find and listen to and brag about to people who haven't found whatever the Youngs will be sick of before they even hear it. Blame it on cofounder Taylor McKnight (pictured here at Lollapalooza, how retro!) for being so blonde and damn easy to talk to, and for designer Zoya Feldman for the gorgeous little logo. Because you can't buy cred, but you can buy cute. (Photo by Kaela Hill)