Fast food is essentially made up of low-quality byproducts of better food. Leftover cow parts, ground pig parts... you can use your imagination. So it's best for fast food companies to stick with happy clowns and assorted other mascots in their ads, staying as far as possible from any image that could make you consider what's actually in the food you're buying. And they should especially make sure they never draw any parallels between their product and human flesh. I mean, yuck. So tell us, McDonald's, what went wrong here?: