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First Bare Naked Ladies, then Weezer, and now a hip-hop performer calling himself AC have marketed themselves by parodying Internet memes. AC takes on Apple's "New Soul" commercial in the video below. And since three's a trend, we feel obliged to report on it, allowing us to post the video and let it work its magic. Enjoy AC's "New Soul," directed by Steven Tapia during your lunch hour and remember, you're a sucker for these tactics too.