Booze: it really sells itself. But you can always buy more booze, and liquor companies have been honing their sales pitches for decades. Below, seven ads for-bluntly-cheap rotgut booze, from the 1940s and 50s. Maybe this stuff was classy way back then? Gay undertones, exotic racism, sexism, and international flair are all in there! I think you'll prefer this brand of rotgut to booze costing "up to $1.00 more," assuming you're a white man!

[via the Gallery of Graphic Design]