Children under 12 are the targets of almost $1 billion in marketing spending from food companies every year. What are they being sold? Pop-tarts, fast food, crackers, gum, sugary cereals, and the other things that good moms don't let their kids eat. But! The food industry has graciously decided that they will get their rampant advertising to kids under control, to ensure that the kids aren't, you know, encouraged to buy the carbtastic products that these companies make. And who is determining just what the standards will be for protecting kids? These very same food companies! In related news, kids are all fat. Let's break it down: A bunch of big huge evil food companies got together and formed a group and promised to either not advertise to kids, or only advertise products to kids that are "good" for them. Then these companies individually decided for themselves what it means to advertise to kids, and what food is "good." With predictable results! Here are some products you should be aware are good for your babies: Apple Jacks, Froot Loops, Corn Pops, Burger King's macaroni and cheese. Mmm! Plus, some companies say an ad only "targets children" if more than half of its audience is made up of kids under age 12. So 51% 13-year-olds and 49% toddlers, go right ahead with that bacon double cheeseburger ad! Mmm! And if it proves to be too much of a hassle for the companies, they just sell to the terrible parents of America:
Kellogg's has been trying to reformulate its Pop-Tarts, for example, but has not succeeded in creating a better-for-you version. By the end of the year, "if we can't do it, we will shift the target for that product to adults, whether it's moms or whomever makes sense," said a Kellogg's spokeswoman.