Vogue has always acted disdainful of reality television. When it became clear the fashion title had passed on something big with Project Runway, Vogue editor Anna Wintour sniffed that her magazine "is not in the business of making entertainment out of the struggles of new designers." Fine. How, then, to explain Vogue's seeming reversal, its participation in an online reality show about the travails of three young models? With denial. "This isn't a reality show," cries the trailer. Other shows are "just amateurs live" Vogue publisher Tom Florio told the Wall Streer Journal, while this one is co-produced by modeling agency IMG, which makes it totally legitimate. The show's tagline is more honest, but still rubbishes the rest of the genre: "Reality TV just got real." Well, at least someone has. Preview video after the jump.