At the risk of sounding earnest, there is simply no end to the incompetence and ethical failure at 5WPR, profane superflack Ronn [sic] Torossian's comically inept PR firm. FailedMessiah.com finds 11 more fraudulent, sock puppet blog comments, dating back to last month, that came from the IP address of the home computer of Juda Engelmayer, the 5WPR VP already busted for one earlier fake comment. I guess the evidence has now become overwhelming enough that Ronn himself has issued a statement-possibly the most laughable, inadequate apology-turned-sales pitch I've ever heard from a PR guy:
While traveling this week with my family out of the country, my IT department investigated accusations, which we have now learned to be true. A senior staff member failed to be transparent in dealing with client matters. He has taken full responsibility.
We have been in business since January 2003 – and according to O'Dwyer's 2007 rankings our revenues exceeded $11.5M, and we are the 21st largest independent PR firm in the United States .
Growing companies often have problems in their expansion, and we continue to strive for the highest performance. We have instituted internal measures to ensure this cannot happen again. We continue to strive for the highest ethical standards.
This battle is not about blogging, it is however about protecting the highest levels of Kashrut in the Jewish community. We, as a firm. feel personally and professionally passionate about these and related issues. Critics of traditional Judaism, who have in recent days targeted the Chabad-Lubavitch movement, have chosen to smear the largest provider of the highest quality Kashrut meat in the world. We stand with protecting Kashrut.