This image was lost some time after publication.

In today's Los Angeles Times, reporter Jessica Guynn calls LinkedIn founder, Facebook investor and PayPal veteran Reid Hoffman "Silicon Valley's biggest social networker." Guynn means that just the way you'd think, reporting that Hoffman gains about 10 pounds per year, refuses to see a trainer and "doesn't step on scales." Some might deem Guynn's language rude, but since Hoffman's unhealthy-seeming weight is exactly the kind of thing everyone in the Valley won't admit they talk about, we're rather glad she called attention to it. Fortunately for Hoffman, Persai cofounder Ted Dziuba is ready with an intervention. Lately, Dziuba's been writing servicey items about coder life on instead of eviscerating TechCrunch-covered startups on Uncov. A recent post is perfect for the rotund Hoffman. But at 725 words, "An engineer's guide to weight loss," the busy Hoffman will never take the time to read it. Below, a slimmer, 100-word version Hoffman can squeeze into his schedule.

Dieting and exercising suck. You are not going to have fun. The science is simple: eat fewer calories than your burn. Start quantifying. I use FitDay to track calories. Run a 1,000 calorie per day deficit. Go easy on the drinking. Take up smoking — a zero-calorie alternative. Eat one serving. Drink more coffee, an appetite suppressant. Low-fat ice cream has around 120 calories per half cup. After two weeks, your stomach will shrink. Step two is exercise. It's awful. Use an elliptical machine. Treadmills make you run. One hour per day, hard. You should be close to vomiting. Easy, huh?

(Photo by mandj98)