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He says he invented the term "website," practices zazen meditation, and would have us believe he would accessorize his custom tailored duds with pink even if it weren't the official color of his Web site. In a gushy profile of girly ad platform's founder Samir Arora by the London Times, Arora's over-glossed sense of worth is rivaled only by the rumored $1.3 billion price tag on his company. Which, by the looks of the press rampage Glam is on, is as bolstered by frothy tidbits of their founder's "glam" lifestyle as it is by the slippery story that Glam has cornered the women's market online — which they haven't.