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Now we know why BlueLithium founder and short-time Yahoo employee Gurbaksh "G" Chahal decorated his $6.9 million penthouse with tacky animal skins and a cheap-looking chandelier. To look rich for middle America. Chalal is starring in a Fox "reality" show this fall called The Secret Millionaire. In it, G will live among poor people and pretend to be one of them. But before doing that, he'll have to convince Fox's audience at home he's used to living a fabulously wealthy lifestyle. Hence, the decorations, G's decorator tells us in an email defending his efforts.

I am very proud of this project as it was a challenging one. I had to "dress up" (in addition to furniture, art accessories, a new lighting plan and flooring as well as stage it) almost 4,000 sqf in one month in order to fulfill my client's as well as Fox's network criteria as the penthouse used to film part of the Secret Millionaire show airing in fall. Fox was thrilled with the way it turned out(as they described it- it looked like a "movie set")