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The New York Observer, the fancypants pink paper read by the city's liberal elite, is about to roll out some changes. The two major ones: its cover price is going up to $2, and it's starting a full-on book review section, called the "Observer Review of Books," or "ORB." Recently laid off book reviewers of America, rejoice! This represents a big bet by the paper that its rarefied audience will be willing to pay more money for more literary coverage—and that the publishing industry, skittish as it is, will be willing to pour enough ad dollars into the Observer to make the new section viable. The NYO is no exception to every other print media outlet these days, in that it's trying to find a way to make its (vital) print product financially viable in the long term. Given all the papers across the country that have slashed their book review sections in the past year or two, it's not a bad niche to try to fill. This info courtesy of Observer President Bob Sommer. Contacted for reaction, former Gawker chief and current NYO gadfly Choire Sicha said—direct quote— "!!!."