In a savvy bit of viral marketing set to reclaim Warner Bros.' Dark Knight campaign from the near-disaster of votive-and-flower-ready Why So Serious? multiplex displays, Batman fans are encouraged to stopwhatthey'redoingRIGHTNOW and allay their post-Ledger apprehensions at IBelieveinHarveyDent.com. There, Gotham City district attorney Harvey Dent — a/k/a eventual Caped Crusader nemesis Two Face — exhorts visitors to join his campaign to "join the fight for Gotham."
All it takes is an e-mail address, to which an actual computer program pretending to be Dent will respond immediately:
Citizens of Gotham! The future of our city rests in your hands!
Alone, we are helpless against the thugs and killers menacing our city.
Together, we have the power to take back Gotham.
In just a few days, you'll find out how.
The site takes phone numbers, too, entitling Dent to a spot alongside Mom, the collections henchman and the occasional misdialer in the Official Fanboy Family Plan. We'll turn our ringers up — God forbid we miss that call.