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Angry McCann Erickson ad agency executive Nina Disesa reminisced fondly to the press today about her former colleague Paul Tilley, who committed suicide late last week. She commended his wisdom and sense of humor. Kind words, and quite a contrast to her assessment of anti-Tilley bloggers as hateful, bitter losers. It's worth pointing out, amidst all the hubbub, that Disesa is currently flogging her book, "Seducing The Boys Club," about how to survive and thrive as a woman in a man's world. Its observations seem to have informed her blog-relations tactics. Below, some of Disesa's top "practical, outrageous, and even controversial maxims" for dealing with men—the dogs!

• Learn to appreciate men. Men like women who like them.

• Remember that women are biologically wired to succeed.

• Don't assume that men never listen. They listen like a dog does.

• Screw the rules. Make up your own.