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In just four weeks, 1,500 Spanish-speaking Facebook users translated the entire site, which will appear in Spanish to all users from Spanish-speaking countries starting February 11. Right now, that's about 2.8 million active users in Latin America and Spain. What did these users get for all their hard work?

Recognition from their peers. They were "motivated by the impact of their contribution," gloated Zuckerberg through his PR team. One sucker actually translated 1,284 sentences — about 3 percent of the site. I'd tell you more — like about how the news threatens the dominance of Google's Orkut in South America — but, well, I'm sure you're "motivated" enough "by the impact" you'd make by doing that yourself. I'm off the swimming hole.