As if the art world isn't cutthroat enough, a new reality show featuring Sarah Jessica Parker is planning to up the ante. The boilerplate here is "Project Runway," natch, and artists will compete against each other and create works in a variety of mediums. (Hey, remember ArtStar, which ended up airing on an obscure satellite channel?) The Magical Elves team, behind "Runway" and "Top Chef," are developing the show with Miramax. Will it be set in one of the few places that real artists can still afford to live, we wonder? Long Island City, perhaps. [Variety]