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U.S. automakers will shift a larger percentage of its multibillion-dollar advertising budget from television to online. GM is allowing regional dealers to choose how their ad dollars are being spent, but the company is encouraging them to spend it on the Internet. GM's data indicates that the Net is the first place potential shoppers go when looking for a car. Too bad the Internet can't just build them a car people want to drive! (Photo by AP/Paul Sancya)