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Conde Nast Portfolio's December issue will have 111.3 ad pages, says the Post's Keith Kelly: "That comes after a 185 ad-page debut in April, followed by 121.2 in September, 117.9 in October and 108.2 in November." (That's a bit more than 1/3rd of Vanity Fair's ad pages, right?) Meanwhile, we hear that on their website, media blogger Jeff Bercovici and finance blogger Felix Salmon have recently been trading off months as top traffic-getters. We also hear that the online ad folks are totally over the top! They don't have much inventory to sell, as site traffic is still low—and yet veritable hordes of them fly across the country to meet with agencies and pitch. The sales team sounds crazily over-built for the current size of the website.