Say what you want about the alleged nepotism behind 23andme, but this genetics startup founded by Anne Wojcicki (recently married to Google co-founder Sergey Brin) sounds sweet. According to Forbes, clients send in a cheek swab, get back info on their DNA, including information on their ancestry and even distant relatives. I bet that sensitive information is behind a lot of security, right?

Illumina would then be able to tell 23andMe about hundreds of DNA variations, called single nucleotide polymorphisms, or SNPs, that each customer has. 23andME would make that information available through a password-protected Web site.

Oh grand. I'll just write it down with all my other passwords.