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Lazy uptown "Sex and the City" devotees will no longer have to pack little Charlotte and Gingerly into the double-wide stroller and head downtown for their Magnolia Bakery cupcakes, the aroma of which whisks them immediately back to what they believe were their carefree single days of the late 90s but were actually the most unhappy period of their lives—only they just can't remember, as the changing of diapers apparently obliterates all personal history and experience, leaving formerly interesting people as baby-serving shells of humanity. What were we talking about? Oh right: Cupcakes! 69th and Columbus, coming in a couple months!

Exclusive: Magnolia Bakery Opening Upper West Side Outpost [Eater]