Conde Nast is rolling out its celeb-studded print ads, in a campaign called "Point of Passion." It's this nifty thing where people who might be in the magazines are shilling for the magazines! So you have Mary-Louise Parker posing for the New Yorker, and Patrick Dempsey working it for Details, and Richard Branson hawking Wired, and Diane von Furstenberg clutching Vanity Fair, and, naturally, Stanley Tucci caressing Gourmet. See, if famous people like magazines, well, then clearly you will enjoy them and buy them too! We thought we'd make some revisions—you know, to aim for that youthful demo that Conde is opting out on.