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So wait, if superstar developer Jason Fried is this month's cover story for a small business magazine titled "The Next Small Thing"...

In which he says that many service-oriented businesses like his should fund themselves...

Then why did his company, 37signals, pick this moment to take funding from Amazon's founder?

Seriously. Jason says in the magazine: "I don't have anything against big business. It's just not for me."

On his blog, days later: "We hope this boost of ambition, and Jeff's personal vote of confidence, will help us achieve our big plans."

[Update: link removed; it was obtained by inadvertantly using private information] My Business Magazine: The Next Small Thing [PDF]
Bezos Expeditions invests in 37signals [37signals]