USA Today has a mini-article (actually, aren't all of their articles kind of mini?) on the growing trend of book signings being held in retail spaces:
"For me, it's great exposure, because the kind of woman who wears DKNY clothes is the kind of woman who's going to like my book," says author Deborah Schoeneman, whose novel, 4% Famous (Shaye Areheart, $21.95), is about the world of gossip columnists in New York. She has been appearing at DKNY stores across the country.
That is to say, Paula Froelich doesn't wear DKNY.