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Last year, Marissa Mayer was missing from the slew of early Google employees getting bumped to VP. So the search maven stirred up a publicity orgy last fall, climaxing with two profiles in Business Week ("Managing Google's Idea Factory" and "The Mind of Google's Resident Muse"). Google finally made the high-profile search maven a VP. Business Week gave her one more profile before collapsing, spent and sweaty, on the couch.