Looks like Time magazine took Jon Friedman's advice:

(New York, August 17, 2006) - TIME will shift its on-sale date to Friday as part of a larger plan to reformulate the magazine and TIME.com, effective January 2007, it was announced today by Richard Stengel, TIME Managing Editor and Ed McCarrick, TIME President and Worldwide Publisher.

Affecting all editions of TIME and TIME International, the move from the current Monday on-sale date is a return to the magazine's original Friday on-sale date established by founding editor Henry Luce in 1923.

Along with this change, TIME is launching a broader effort to redefine the relationship between the reader, the magazine and TIME.com as a continuous 24/7 experience. TIME will announce future changes in coming months.

Ed, what's the reason for the switch? "The new Friday on-sale date gives advertisers a tremendous opportunity to convey their messages to TIME's 27 million readers before the weekend, when consumers do the large majority of purchasing. And the fact that we expect readers to spend more time with the magazine and TIME.com is an obvious plus as well."

Well, knowing how long old people tend to spend on the toilet, this strikes us as an eminently sensible move.