Gawker
Pantene's PR people recently sent a survey to top beauty editors around town, enquiring as to how they like to receive communications about new products. It examines important questions, like how much lead time the editors need, what experts are most helpful to talk to, and what sort of follow-ups they prefer:
iPods? Car services? Jewelry? Hell, we'd be happy just with some free shampoo. (It's getting a little rank around Gawker HQ.)
Pantene [Devries PR]
