Gawker

Soho Fire Kills Prada Resort Collection

pradafire.jpg
A fire engulfed 575 Broadway late Saturday night; the Soho building houses American Eagle, Lure Fishbar, Interview magazine and, alas, Prada. Allegedly the store had just received a shipment of over $5 million in merchandise, most of which we can only hope will get marked down and sold in some Chinatown warehouse.

More painful than the sartorial loss, however, is the clear damage to the $40 million retail space itself. You just can't expect ostentatious design to bounce back from a hit like this.

A moment of silence, please, for the Brazilian zebrawood floor. The floorboards will be laying in wake at Rem Koolhaas' apartment through Wednesday.

Fire Sale [Verbose Coma]

10:52 AM on Mon Jan 23 2006
By Jessica
504 views
4 comments

Comments

  • I heard there is also some hotshot art dealer who lives above the Prada store, with apparently millions of dollars of work kept there... Hasn't been mentioned anywhere, but I'm still more shaken by the loss of $5 million worth of chinchilla thongs.

  • Maybe if Prada had put their name on the store the fire department could've found it in time.

  • art dealer...isnt it the guggenheim there??? sheeat I always preferred prada madison/70th but thats just me

  • first 9/11, then katrina and now this?!?!

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