• lies well disguised

    Amnesty International's Torture Porn Video

    Could it be true that advertising is nothing more than the tools of liars? That ads are designed to get you to purchase things that often you don't need and perhaps believe things you shouldn't? Advertising copywriter Copyranter brings you instances of advertising lies and the lying liars who sell them.

    Just in time for Veterans Day, last week Amnesty International U.K. released a two-minute video, "Waiting For The Guard." The clip shows the recreation of interrogation techniques apparently permitted by the CIA. It's quite dramatic—but to what effect? More »

  • lies well disguised

    U.S. v. Finland In Constipation T.V. Ad Battle

    Could it be true that advertising is nothing more than a big pack of lies, designed to get you to purchase things that often you don't need and perhaps believe things you shouldn't? Advertising copywriter Copyranter brings you instances of advertising lies and the lying liars who sell them.

    It's the Americans versus the Finns; the venerable Leo Burnett ad agency versus the hottest shop in Scandinavia; Kellogg's All-Bran cereal versus Levolac brand laxative. Both spots use cute visual metaphors to illustrate colon clogging and unclogging. Which commercial is better? To the figurative fecal matter! More »

  • lies well disguised

    New Roomba Ad: Stupid Or Stupid Sexist?

    Could it be true that advertising is nothing more than a big pack of lies, designed to get you to purchase things that often you don't need and perhaps believe things you shouldn't? Advertising copywriter Copyranter brings you instances of advertising lies and the lying liars who sell them.

    According to iRobot's new advertising for its adorable little auto-vac, Mom is in charge of cleaning up after her pig children and jackass husband. Literally! But since it's tongue-in-cheeky, we shouldn't get our panties in a bunch, right? Riiight. Until the writer of the commercial says he's specifically targeting "Chief Home Officers." Ding ding ding goes the sexism alarm! More »

  • lies well disguised

    How The Little Blue Pill Is Sold Around The World

    94 years ago, liar H.K. McCann launched his NYC ad agency with the slogan "Truth Well Told." That was a big fat lie. Advertising copywriter Copyranter brings you instances of advertising lies and the lying liars who sell them. More »
  • lies well disguised

    The Great Diaper Wars

    94 years ago, liar H.K. McCann launched his NYC ad agency with the slogan "Truth Well Told." That was a big fat lie. Advertising copywriter Copyranter brings you instances of advertising lies and the lying liars who sell them.

    I hate babies—no no, not your little heavenly angel! But really, I hate them so much that I can't stand to walk down the diaper aisle in supermarkets. But now, we're all in that diaper aisle, as we happen to be in the middle of a pissing contest between Kimberly-Clark's Huggies and Procter & Gamble's Pampers. K-C is running a T.V. spot that claims that Pampers apparently fit brick-shaped babies better than human babies—and the matter has been dragged into court. Let's take this to the playground!
    More »

  • lies well disguised

    The Most Exploitive Use Of Ass In An Ad Ever

    94 years ago, liar H.K. McCann launched his NYC ad agency with the slogan "Truth Well Told." That was a big fat lie. Advertising copywriter Copyranter brings you instances of advertising lies and the lying liars who sell them.

    This summer in Munich, a ubiquitous subway poster featured a photo of a woman's ass. And not just any ass; this was an ass that should be used as an erectile dysfunction test by urologists. This ass belongs in a Museum of Modern Ass. When we speak of history's great asses, this is the kind of ass of which we speak. It is the platonic ideal of ass. But! German do-gooders covered many copies of this arsche with posters that called this ad sexist. When you see what was being advertised, you'll probably agree. What follows is Not Safe For Work. Unless you work in Germany. Or at Ass Weekly. More »

  • lies well disguised

    How To Get Head In Advertising

    94 years ago, liar H.K. McCann launched his NYC ad agency with the slogan "Truth Well Told." That was a big fat lie. Advertising copywriter Copyranter brings you instances of advertising lies and the lying liars who sell them.

    Hear that giant sucking sound all around New York City? It's Advertising Week 2007—an annual event during which industry blowhards perform acts of love upon themselves so expertly and enthusiastically that it would wow Ron Jeremy. Last night, festivities got under way with Panic! At The Disco at the Nokia Theater. And it goes downhill from there! More »

  • lies well disguised

    Condom Ads About Contraception? Not In America.

    94 years ago, liar H.K. McCann launched his NYC ad agency with the slogan "Truth Well Told." That was a big fat lie. Advertising copywriter Copyranter brings you instances of advertising lies and the lying liars who sell them.

    Shocking admission time: I have used condoms. How did I learn about this non-babymaking coupling accoutrement? Not through condom advertising. Maybe next century! Our lack of condom ads is just another reason for Europeans to point and snicker at us. Let's open our American eyes to some of those oh-so-racy international condom ads. Maybe we'll learn something! More »

  • lies well disguised

    Is It Too Soon To Use The Burning Twin Towers In Ads?

    94 years ago, liar H.K. McCann launched his NYC ad agency with the slogan "Truth Well Told." That was a big fat lie. Advertising copywriter Copyranter brings you instances of advertising lies and the lying liars who sell them.

    Many agencies gladly put overused iconic images such as the Statue of Liberty in ads. It's profitable: dumb clients understand the concepts and usually buy them. It's easy: no long hours spent coming up with something original. However, manipulating pictures of those two mortally-wounded monoliths is still way off limits. But not in France! Earlier this year, the Paris office of my good buds BBDO exploited them—but for a good cause. Trees! Take a look. More »