evil corporations in action
Bob Dylan's new album of outtakes, "Tell Tale Signs," has some
great countrified
blues numbers for coping with the coming depression. And in a seeming nod to the tough times, the folksinger streamed the album for free on NPR's website for a week ("
Bob Dylan Understand The Weak Economy," said the
Times). And yet when the compilation finally dropped earlier this month, aficionados had to pay $130 to get all 39 tracks. That you could buy a smaller, poor man's version for the usual $20 or so was no consolation to hard-core online fans, some of whom vowed to aid and abet piracy in an act of revenge. They shouldn't get too flustered at their hero,
judging by Gustavo Turner's review in the Boston Phoenix. You can safely blame Dylan's "mafia" entourage.
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books
You're the leader of a global jihad and spend all your time fleeing from cave to cave and plotting only the vilest of terror attacks (gotta stay focused!). But extremist Middle Eastern editors are burning up your satellite phone with urgent demands for a book on how one "dispenses money, logistical support and training to radical groups in over 50 countries." Decentralized management is so hot right now! What's a would-be martyr to do? If you're
Osama bin Laden, the answer of course is to hire a ghostwriter. Per
Pakistan's Geo TV (via
Times of India):
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evil corporations in action
Someone is lying at Nike. The only question is who. The mystery surrounds how the shoe company approached the
thuggish Chinese dictatorship over online rumors about an athlete it sponsors. No one disputes that Nike, which recently claimed its shoes have "
become an icon of self-expression and a symbol of Democratic style," ran to the repressive regime in a snit. Someone claiming to be close to Nike had issued an anonymous Web post claiming the company forced
Liu Xiang, pictured, to exit the games because he was unlikely to win. This echoed
tampering allegations Nike also faced in Brazil. Does Nike want the poster hunted down and thrown in jail? Hunted down and unmasked, so he can be sued? Or simply handled by the Chinese government in whatever manner it feels appropriate? No one has any idea, because Nike keeps changing its story — and digging itself into a deeper hole.
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marketing
The Olympic Games have long promoted more than the amateur athletic spirit. Sponsors this year sell pharmaceuticals, laptop computers and luxury watches, among other things, mostly to consumers outside of China. But there's something particularly sad about the way the games have been co-opted to push sugary treats inside the host country. Mars Inc., for example, used street sports events and other Olympic gimmicks to help grow sales of Snickers bars 75 percent in China this year, the
Wall Street Journal reports for today's paper. Then there's Coke, which spread its tooth-eroding product into China's
impoverished, soda-deprived rural provinces by attaching itself to the Olympic torch relay. That and some other local uses of Coke's $400 million in global Olympic advertising helped erode Pepsi's lead in China, the
Journal reported on its front page Tuesday. Both Mars and Coke seem oblivious to the moral issues raised by their campaigns amid heightened scrutiny, in the U.S. at least, of obesity-linked products. If they're not more careful, American sugar purveyors may find themselves shackled in the fashion of cigarette makers. After the jump, a look at a scene from
Mad Men, in which tobacco executives begin to grapple with the regulatory noose begin to close around their own advertising in the early 1960s.
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evil corporations in action
To pimp its sugary,
200-calorie iced coffees, fast food giant McDonald's offered to pay some local TV newscasts for
product placement. And of course
the newscasts went for it, since local TV journalism is where ethical standards go to die.
Meredith Corporation is putting the drinks in front of anchors at the Fox affiliate in Las Vegas (pictured) and at two CBS affiliates elsewhere.
Tribune Company has the coffee at its Fox affiliate in Seattle. Even national Fox News is playing ball, placing McDonald's product at the
News Corporation-owned station in Chicago. Station operators offered the
Times any number of excuses, but the best has to be from the news director at the Las Vegas affiliate: He argues the placement is ethically OK because it is restricted to the "lighter, news-and-lifestyle" portion of his morning news show. Sounds like the portion of the program that might normally be given over to, say, segments on weight loss, fitness or preventing kids from becoming obese. But these days, if the station wants to do any reports that might upset McDonald's, it is supposed to yank the lucrative cups:
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megalomaniacs
How does Fox News' vicious PR department respond to charges it
smeared a
Times reporter as a drug addict, blamed a pregnant
Wall Street Journal reporter's hormones for
unfavorable coverage, and that chief
Irena Briganti blackballed, bullied and threatened virtually all the reporters she came into contact with? By distributing to TV critics a button with pictures of kittens and hearts, reading "Hugs & Kittens from Fox News Media Relations." Ha ha, get it? It's funny because reporters who can't take Fox's hardball PR tactics are babies who expect to be coddled. Instead, they will be devoured by Fox News chief Roger Ailes, with kittens and human hearts as the appetizer. [
TVNewser]
(Image via TVNewser)
Field guide
So, David Carr has gone and
pulled the curtain back a bit on Fox PR—the single most vicious PR operation in all the media. Good for him. So let's do our part by zeroing in on the one flack who is the face of Fox's feared,
vengeful media relations operation. Her name is
Irena Briganti. She's the female alter ego and mouthpiece of Fox boss
Roger Ailes (pictured). She's been described as bubbly and charming in person. But she's the one holding the bloody hatchet that Fox regularly brings down right on reporters' heads. Here's everything you need to know about the scariest flack in mediadom:
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evil corporations in action
Last week, Fox News
aired nasty Photoshopped pictures of two
Times journalists responsible for a story about Fox losing ground among younger viewers. But it sounds like the cable network may have done much worse to another
Times reporter,
Tim Arango, who wrote a similar article in March. In his column for tomorrow's paper,
Times media columnist
David Carr recounts tales of Fox's dirty-politics-style PR tactics against journalists from his paper, the
Wall Street Journal, the Associated Press and others. One story, in particular, stands out:
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